Purpose
AI cites certain publications and directories often. If you’re not in them, that’s a source gap. This playbook turns that gap into a PR pitch, with a concrete angle and proof.Steps
1
Select sources
From Pierview, identify 2–3 high-Used sources (domains AI cites frequently) where you don’t appear. Prioritize editorial (publications, blogs) over directories for this playbook.
2
Extract angles
Review recent articles from those sources. What do they cover? Roundups, expert quotes, data studies, how-tos? Find an angle that fits your product and their editorial style.
3
Build proof asset
Create something pitchable: a data point, survey, comparison, or expert perspective. “We found X” or “Here’s how Y compares” works better than “please feature us.”
4
Draft and send
Use the template below. Personalize the subject and opener. Keep it short.
Email template
Pro tip: Lead with value (the angle/asset), not your product. The goal is to be cited, which happens when you add something useful.
Next steps
- Combine with Outrank competitor for full competitive workflow
- Track results in Reports